Today (16th September), will.i.am officially launched his first eyewear collection called “ill.i Optics“. The collection is a collaboration between will.i.am himself and critically acclaimed designer George Gorrow. The collection of ill.i is inspired by rare vintage glasses and tries to marry a 1980s hip hop look with futuristic styles. will.i.am says:
I see a gap in the world of eyewear and this is my installment of what I feel is missing. I want this to be an honest brand – it’s about dedication and passion.
Take a look at some of the models in our gallery:
The launch campaign includes a film featuring its own dedicated soundtrack produced by will.i.am as well. Check it out in the video below:
Visit the official website for additional information now. Prices start from £180 for sunglasses and £170 for optical glasses.