Today (1st August) Lexus Europe announced a marketing partnership with will.i.am.
The “Striking Angles” campaign focuses on Lexus’ new car, the NX, a premium mid-size SUV. Will is said to be designing a limited edition of this car and will feature in upcoming commercials later this year. About this collaboration will.i.am said:
Whatever I do I want it to be striking, I want to innovate and revolutionise and my partnership with Lexus on the Striking Angles campaign is no different. Inspired by a shared philosophy in design, we’ve been able to work together on a multi-faceted campaign that will challenge design conventions and fuel people’s imaginations.
Additionally, a short film has been released to support this campaign. The film features the song “Dreamin’ About The Future,” which is currently a part of will.i.am’s Pyramidi installation at the Digital Revolution exhibition in London, which is supported by Lexus, as well.
Check out some promo pictures in HQ in our gallery below:
UPDATE (4th August):