Will.i.am has launched his very first collection of eyewear called ill.i! Sunglasses and and optical styles were designed by Will and his friend George Gorrow and they will be available for men and women as well.
“I see a gap in the world of eyewear and this is my instalment of what I feel is missing,” said will.i.am. “I want this to be an honest brand – it’s about dedication and passion.”
Ill.i optics will hit the stores this September and it will be accompanied by a multi-channel advertising campaign. For now, you can watch short teaser in player below.