On 8th April, will.i.am attended basketball game Lakers vs. Clippers at the Staples Center in Los Angeles. During this game, it was officially announced that Will’s project EKOCYCLE teams up with NBA and Adidas. During one of the interview he revealed that next on the partnership list is Jay-Z and Britney Spears.
Will.i.am was commentator of the game for a moment, gave some interviews and posed with EKOCYCLE truck in front of building. He was accompanied by i.am.angel students from Roosevelt academy and Rihanna was also presented there.
In full article you can watch interview with Will in which he is talking about EKOCYCLE, #willpower and Fergie’s pregnancy.