Few days ago, brand new video for ”Scream & Shout” by will.i.am and Britney Spears was released. In video in this article by Musicfashionland, you can find out something about clothing used in it.
Will had four wardrobe changes during the video, all with his signature futuristic vibe. The man behind his, mostly custom made, looks was fashion stylist Enrique Melendez!
Star studded “Star Burst” Varsity Jacket with leatherette sleeves from Joyrich AW12 “Musical Road Trip” collection (the cropped version of this beautiful baby is still available in black, and black & red at Karmaloop).
What may look like metallic shirt, is in fact Gold Metal Bib Collar, custom made for Will.i.am byLaureLuxe.
The first look was accessorized with Adeen “Chomp” snapback with yellow mirrored acrylic “eyes” and stainless steel & aluminum fangs; custom Maggi Simpkins Scream & Shout gold plated brass knuckle rings, and gold custom eyewear by New Gold.
Mock Zipped Leather Combat Boots from Rick Owens AW12 “Mountain” collection completed the look.
Long black tee by Rick Owens and a pair of Unconditional UK custom wax coated jeans, paired with custom made black Knit and Leather Drape Shawl Jacket by Ashton Michael.
As always, I wanted to bring you as many details as possible, so I “met” the stylists and some of the designers and labels featured in the video, including Ashton Michael.
Will.i.am’s jacket is “polyurethane coated asymmetrical zip front knit body. The sleeves and shoulder pieces are stretch leather paired with cashmere knit under sleeves. This gives the garment structure without restriction. As you go to the back of the garment you will find the same cashmere knit as a detachable train held together with gold RiRi zippers. This pieces is designed to give you drama with every movement and maximum mobility”.
The jack is love from every angle! Below captures were taken for Music Fashionland in Ashton MichaelShowroom.
This look was styled with New Gold glasses, 8 Gold Chain Herringbone Necklace and Giuseppe Zanotti AW11 High Top Velvet Sneakers with with two zips and gold metal hardware, the first ever alternative unisex sneakers designed by the Italian shoemaker.
Black tee by Gareth Pugh and jet black sculpted leather moto jacket from Korean menswear brandMVIO by Han Sang Hyuk AW12 “Perspectives” collection.
Black fitted cap with custom acrylic KING accessory and assorted custom jewelry completed Will.i.am’s last look.
The “Scream & Shout” director Ben Mor was excited about working with Britney: “I was very, very excited. Needless to say, I’ve always wanted to work with her and so completely looking forward to it, super stoked that I finally get to work with her… And she was absolutely super professional. Wasted no time, showed up before anybody else. She was spot on time, not a minute late. Her hair and makeup team, her glam team was amazing to work with. She did her thing. It was awesome to watch. She just lights up. The music kicks in, and it was just awesome. I can’t say enough good things about her and her team. They were just awesome”.
The hard working X Factor judge rocked two looks.
The first one, also featured on the “Scream & Shout” promo visuals, was gorgeous bespoke dress with crystal encrusted cropped top and curve hugging skirt, and intricate tulle glove sleeves embellished with hand-sewn crystals, by Dubai based Filipino designer Michael Cinco, best known for his fabulous couture gowns. Michael Cinco is one of the designers you can find in Antonio Estebán’s Style PRShowroom.
The black couture ensemble was accessorized with Glam Rock watch, de GRISOGONO Multi Boulesearrings, Anelli bracelet, Nascondiglio and Matassa rings, and Giuseppe Zanotti Crystal Embellished Booties.
Britney’s second look, and the last one from the “Scream & Shout” fashion ride, was spectacular crystal encrusted corset with 3D crystal cluster embellishment and beaded fringe skirt, from The BlondsAW12 “Dye Blond” collection, accessorized with de GRISOGONO Gypsy Earrings and Marc by Marc Jacobs AW08 Bump Toe Buckle Boot.
Will.i.am said he “would love to work with Britney again. She has great energy in the studio; she’s a sweetheart, a doll of an artist and just a kind, kind person”.
I’ll leave you with another Michael Cinco’s couture creation featured in the clip and with “Scream & Shout” still on repeat, I’m going to have a lovely little break with a big café au lait accent