Big things from will.i.am are coming up! Next week will see the global launch of his iPhone hardware, which he claims ‘will turn your smartphone into a genius-phone’.
The first product from his new consumer electronics and app venture i.am+ is an accessory that clips onto an iPhone and transforms the 8 megapixel smartphone camera into a 14 megapixel camera, which it is claimed dramatically enhances the clarity and definition of your photographs. Apple has granted i.am+ a development licence to produce and sell the camera accessory and camera app for the iPhone 4 and iPhone 5, but will.i.am says that a larger range of tech hardware will follow.
‘‘We have our own sensor and a better flash. You dock you phone into our device and it turns you smartphone into a genius-phone. We take over the camera’’ said Will. ‘’I was just hanging out afterwards, and one of the models took an iPhone picture, which circulated the planet before the shoot was even over. I took one of the photographer’s lenses and held it up on my [phone] and said “imagine this one day”. Then I said: “I’m going to do this”
The camera will be the first of a series of digital products that bear his name – to support them, he has invested in what he calls ‘digital real estate’ online and he launches new website. He now owns the domain www.i.am. Users of i.am+ accessories will be given individual online profiles, for example www.i.am/Will.
The debut series of i.am+ camera accessories will be officially launched at a press conference in London on Wednesday 28 November.
The first i.am+ camera makes an appearance in the music video for Scream and Shout which will be premiered on the same day.