will.i.am at the EKOCYCLE Launch

will.i.am at the EKOCYCLE Launch

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Yesterday (24th October), will.i.am attended launch party of EKOCYCLE Social Movement. He and The Coca-Cola Company have joined efforts to launch this project to inspire new things made in part from recycled materials. The event took place at  SIR Stage 37 in New York City.


Check out about 100 photos in our gallery:


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Photos from inside

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Will was wearing Levi’s 501 ekocycle jeans which were made of about 8 recycled plastic bottles.

+ Photo of new iPhone cases made by EKOCYCLE:

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